Tag Archives: Federal

Social Media Engagement Strategies for the AZZZZZZZZZZZZZZZZZ peeps!

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Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).

And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!

For those that know the origins of this picture, know how important it is for us to keep it consistent.

As instructors, we often love to incorporate pop culture references into class. This class was no different.

Oh yeah! Luckily it isn’t Wednesday.

So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.

Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.

Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.

Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.

Since we can’t just run and gun, we must not cross the streams.

Ray, just don’t look at the trap.

Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.

More importantly, it’s good to see genuine smiles in class. Lotsa smiles.

Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.

Proud to bring this engaging class to our partners in Arizona!

@rusnivek

FEMA basic Social Media for Disaster Response and Recovery #Arizona

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Good morning Arizonaaaaaaaaaa!

Welcome to the Pima County Emergency Management Agency as we kick off another basic Social Media for Disaster Response and Recovery class. Welcome intros from Training Manager Sandra Espinoza.

Glad to see so many agencies from across the state represented here in class today. Additionally, also good to be teaching with fellow Tier-1 Instructor Mary Jo Flynn.

As you know, MaryJo is a Region 9er too (Sacramento, CA).

Like a good Emergency Manager, I’m always looking at what other agencies have and how they do business. And yes, I esp look at what kind of creature comforts they have in their EOC. And without a doubt, I’d swipe right for this amenity in my EOC.

The folks at Pima County EMA are most definitely proud to have this amenity. #TotesJelly.

As a basic class, we are constantly talking about new apps and features. Here’s MaryJo talking about the FEMA App and their Disaster Reporter feature.

And you know that privacy is a huge concern so we spend a bit on making sure your settings as a government agency as well as personal settings are up to date.

Yes, make sure all your social media stuff is in order before a disaster…or else.

Most seasoned pros know that real Emergency Managers can adapt to most any situations. Big or small, tough or easy, we are flexible and can adapt to anything.

For those are worried about MaryJo and little old me? No worries. We are assimilating in here just fine.

Giddup – reporting live from our stagecoach!

@rusnivek

2019 May is cray!

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Justin Timberlake better be busy too because this month because it’s about to get redic.

First week in May, our team was invited to teach ICS-300: Intermediate ICS to leadership staff at the Illinois Air National Guard.

Second week, will be the ICS-400 class and the solid bunch of social media classes (Basic Social Media, Social Media Engagement Strategies, Social Media Tools and Techniques).

Third week, we will be popping the FEMA G0290/0291 Basic PIO and JIC/JIS course with one of my favorite FEMA DSASers…Sister Michael!

Fourth week, I will be presenting at the 2019 National Preparedness Symposium at the Center for Domestic Preparedness in Alabama.

And the last week is the full set of FEMA Basic PIO and JIC/JIS Course at Aurora Police.

If you are calculating that out, that’s 128 hours of straight classroom time.

Fortunately, I enhanced the playlist this past weekend.

Headphones in, affirm the mission and objectives, head down…No time for rest.

@rusnivek

Day-2 of the new FEMA Region V COOP Course

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Starting off day–2 of the new FEMA COOP class.

Solid discussion lead by Northwestern Medicine’s Continuity Manager Sam with our all-hazards pros on alternate locations including cold, warm, and hot EOCs.

Not only locations, but also triggers on when to move emergency operations centers. These kinds of discussions also spark debate on levels of activation as well as essential personnel. We openly discuss triggers and standards that help make it easy for COOP Managers and leadership to roll out their continuity plan.

As we identify specific incidents and actions needed, we can also assess viability of personnel and staff….ESSENTIAL staff to these secure national COOP locations like

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Additionally, we focus in on the importance of not only writing a plan, but also exercising a plan. Good dialog w/ Joe on the city of Aurora’s exercise plans.

While not as sexy as response or even preparedness, these kinds of continuity exercises test recovery. Can’t begin to tell you how important that is to your constituents esp when things are going to 💩. Catastrophic planning is only as good as your last exercise – trust me, when faced with crisis, people will not always do the most common sense thing.

Why is our agency leaning in on the COOP stuff? Well, if all goes according to my plan, we should have at five (5) Master Continuity Practitioners on our staff. Awwwww yeah!

As we close up, Sam leads the post test wrap up to evaluate that level II retention that FEMA EMI loves.

In the end, when you see the participants smiling and hearing their responses in how they are going to directly implement these new rollouts and changes to the plans….is so gratifying.

I am proud of the work we do in Emergency Management. As an instructor I expect a lot out of you. And your students most definitely do too.

As an instructor, your influence to your participants can generate enthusiasm beyond expectation. Dedication is critical to the success of your mission. I am thankful for all the smiles in our FEMA Region 5 COOP class on this #AlohaFriday.

@rusnivek

FEMA Basic PIO Day-1 at Summit County (OH) Public Health

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Another fine start to the FEMA Basic Public Information Officer class here in Summit County, Ohio!

Many thanks to the pros at the Summit County Health Department who are hosting this week’s class.

Outstanding hospitality as always!

And of course special thanks to Jena Beckett and the team from Summit County EMA for enhancing their team’s knowledge on the fun of being a Public Information Officer!

We are in the command room this week so you know it’s serious!

As always, we lay the groundwork for successful operations for any PIO.

But we also share real-world experiences that could help in their daily routines to better their visibility. And yes, of course we still do all the media mock interviews.

Public health is a great partner when it comes to outbreaks and opioid intervention tactics so many of our participants opted to test their media skills on an outbreak and response.

Also great to have former Columbus newsies Rachel Feeley on our PIO side (now with Ohio Department of Health) as we continue our mock interviews for everyone.

See, deep down inside, some reporters want to be public safety PIOs. 🤣

For those newly assigned PIOs, we get them on camera as soon as possible!

The whole idea is that we expose new PIOs to this kind of media interview(s) so they aren’t shocked the first time they do it in real life. It’s always a bit more nerve racking when you are n00b PIO and have a bunch of mics and high intensity lights shoved in your face during the start of a major disaster or crisis.

Aaaaaaaaaaaaaand finally, a big shout out to my team across this great nation as FEMA turns 40 this week!

Here’s a quick video that External Affairs put together.

Proud to work along side all of you through countless disasters.
@rusnivek

Class comments – Yassssss!

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In reviewing my comments from yesterday’s class, I am reminded how much our impact and influence we have as instructors.

This is the reason why we as instructors, educators, and leaders share our experiences.

Without a doubt, there are clear differences between people who read the slides vs instructors who are passionate about improving our field.

It is imperative that we continue to push the envelope as we train and exercise our nation’s public safety professionals. During an emergency or disaster, there is no second chance. The community’s safety is of the utmost importance.

Our dedication to our public safety constituents is neverending and we must strive to be ready for any situation.

This is what we train for…this is what we do.

@rusnivek

JIC/JIS Course at IFD HQ – Day-3!

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Day-3 of the Joint Information Center/Joint Information System course here at the Indianapolis Fire Headquarters.

This place is super nice…

…and a bonus welcome by the Chief of the department – Fire Chief Malone!

Outstanding to see that kind of engagement of a large metro fire department stop by to say hi. And of course the IFD PIO BC Rita Reith working the PIO magic too!

Great discussion on when situations get worse…ie disaster declarations and how as situations start to grow, how we as a nation respond to help assist others.

You know we had lots of discussion on JIC/JIS operations and needs.

Also discussed how the executive policy room could affect actions of the field PIOs as well as the JIC – which stresses the need for solid, one voice communications from the Emergency Operations Center.

I know, I know, coordination again huh? But it’s the truth! If we don’t work together, we will likely fail our constituents. We must work together to support our ongoing efforts of safety with all our partners.

Great dialog on mutual aid partnerships. Regardless of the situation, we can all work closely with each other and share ideas.

Me? I am very proud of the work from everyone in the class this week.

Looking forward to working with all of you during the next big one.

Until then, go forth and tweet good stuff!

@rusnivek

Day-2 of the DHS/FEMA G0290 Basic PIO Course!

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Day-2 of the DHS/FEMA G0290 Basic PIO Course!

We had time to discuss a myriad of topics including the importance of press releases.

While antiquated, there is some value. I think.

Lots of group work as we continue to move to support our agencies’ goals and mission.

As usual, we were fortunate to have excellent coordination with local and national media for this class.

Good Morning America Elyna Niles-Carnes (@encproducer)

WISHTV-8 Emily Kinzer (@EmilyKinzer8)

RTV6 Paris Lewbel (@PLewbel)

and Indiana State Police PIO Sgt John Perrine (@ISPIndianapolis).

So glad to have this candid media panel to discuss ongoing PIO operations with everyone.

Got a chance to facilitate this panel discussion as we had spirited discussion on “no comment”, realistic expectations, favoritism, “off the record” vs truth. Outstanding discussion from everyone from Ohio, Kentucky, Illinois, Florida, and of course Indiana.

And if you were wondering, no doubt, we did review all in-class interviews.

Solid discussion on tips/tricks to use during oncamera interviews as well as some great techniques to use during a crisis.

Looking forward to tomorrow – final day as we form Voltron and move into JIC/JIS!!

@rusnivek

Day-1 of the FEMA Basic PIO Course in Indianapolis

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Day-1 of the FEMA Basic PIO course here in Indianapolis!

Glad to be teaching with FEMA Master PIO Erica Creech…

…and WTFD Capt Mike Pruitt…

…and oh a quick surprise….FEMA Master PIO Rita Reith!

That’s right, for those of you keeping score, this is the first time 3 FEMA Master PIOs have taught the Basic PIO Course. Whoop whooop!

Don’t worry, we did some on camera interviews as well as some fun dialog with out class that hail from Indiana and Kentucky!

We talked about press conferences and the importance and the need for onscene communications not only with the news media, but also the general public. Like the breaking news coming out of Mercy Hospital in Chicago.

Also sharing some stories of breaking news in Cleveland.

Great dynamic and solid discussion from everyone who attended today’s first day of FEMA Basic PIO!

@rusnivek