Where is @rusnivek?

Emergency Management, Emergency Services, & Disaster Spox

Is it fate that you hate to date on this app?

Posted on July 13, 2017 by rusnivek

During class, I talk a bunch about different apps and various ways to use them. Some of them are straight forward-use the app as designed. Others I unconventionally use them to support our operations. And in many cases, we can use social driven apps to our advantage. However, this one is a bit different.

Did you know there’s an app that you can input your dislikes or things you despise and the app will match you to a person that has similar dislikes as you?

It’s called Hater.

#OMFG

It is nice that app development has respected the opposite ends of the social dating spectrum. But it would be interesting to poll data from this app to better understand your target demographic. Not only likes/super likes, but also hates. (Swipe down for hates?)

For the record, I have not downloaded this app.

@rusnivek

Ahhh another packed July!

Posted on July 1, 2017 by rusnivek

Hello July! Is it really 3Q already?!?

First week I’ll be teaching another FEMA’s Basic PIO Course with JIC/JIS at WTFD. (How about them acronyms!)

Second week will be another ICS-400 course in the Emergency Operations Center

Along with another JIC/JIS course, third week will be spent at the COOP site. Wheeee.

Fourth week will include another PIO exercise specifically focusing in on social media. I’ll also need to confirm our 3Q PIO/PAO Training with NBC for our TaskForce.

Lots of planning meeting sprinkled into the mix and randomly working out of the COOP site will test operational readiness. Fun times.

@rusnivek

17-001: A Shake That Never Happened #PIO #Safety #SocialMedia

Posted on June 23, 2017 by rusnivek

17-001: A Shake That Never Happened
Agency: US Geological Survey (USGS)	Topic(s): Error message / human error
Date: 06-23-17	Platform: Twitter/Email

Sometimes, US Geological Survey (USGS) computers have 6.8 sized hiccups which automatically pushed out info this past Wednesday. This caused serious concern as numerous Emergency Management professionals and PIOs desperately searched to verify information on any earthquake in California. None was to be found on Wednesday June 21, 2017.

As you can see, the date listed in the email notification isn’t consistent with Wednesday’s date as well as the time stamp of publication.

Even worse was the 140-character tweet with even less text/info that initially went out to their 679K followers (@USGS). With the magnitude and epicenter location in a well populated area (Santa Barbara CA), it is crucial that we have multiple sources to verify critical information.

As humans, our attention span has shortened. (SQUIRREL!) Likely thousands misread the initial date/time listed on the email. Even less took the time to click the link in the tweet.

USGS noticed the error and posted this explanation of the errand info. Emails were sent to explain the deleted event.

Obviously more than 140 characters, they screen shot a typed response and posted the image to twitter referencing their errant tweet. The USGS used this tactic to get more information and characters into an otherwise short 140-character tweet.

Whether computer or human error, fessing up to an error on social media is embarrassing. However, the ramifications of arbitrarily deleting info without prior public notification will gander your agency a rash of criticism from the most loyal of followers. Government agencies should strive to foster trust and transparency with all of their constituency. Not to mention, deletion of your posts must match your agency’s policy/procedure or SOP/SOG.

Three important tips to consider if an agency posts something weird:

Trust, but verify information. Trust your social media intuition.
Correlate data from various sources to make an informed decision for ongoing operations.
Admit your mistakes. It happens. Human error is a thing.

Mistakes happen, but how you recover will either make you a hero or a zero. Maximize your efforts on social media including screenshots of your more-than-140-character-response.

Time is short, so tweet / email correct stuff!

@rusnivek

****Or download the one-pager here: AShakeThatNeverHappened-Safety-PIO-SM-17-001***

Maybe watch a quick video from USA Today

SnapChat added a map?

Posted on June 22, 2017 by rusnivek

SnapChat added a map this AM.

Still unimpressed as it aggregates contacts and SnapChat stories.

Here are the instructions.

And you can ghost yourself too.

Not really useful for gathering general info.

Ghosting. Phleeze!

Maybe if I was friends with everyone.

Or maybe an open network. Duh.

@rusnivek

Ohio Statewide Amber Alert on a Sunday from Licking County #FathersDay

Posted on June 18, 2017 by rusnivek

AMBER Alert on #FathersDay – not a good afternoon.

Not only do you get email notification…

…social media picked up on it right away…

…EAS Alerts go off to everyone in the proximity…

…and roadside signs instantly broadcast the same message.

Where and why did AMBER Alert first start?

The AMBER Alert System began in 1996 when Dallas-Fort Worth broadcasters teamed with local police to develop an early warning system to help find abducted children. AMBER stands for America’s Missing: Broadcast Emergency Response and was created as a legacy to 9-year-old Amber Hagerman, who was kidnapped while riding her bicycle in Arlington, Texas, and then brutally murdered. Other states and communities soon set up their own AMBER plans as the idea was adopted across the nation.

How does it work?

Once law enforcement has determined that a child has been abducted and the abduction meets AMBER Alert criteria, law enforcement notifies broadcasters and state transportation officials. AMBER Alerts interrupt regular programming and are broadcast on radio and television and DOT highway signs. AMBER Alerts can also be re-disseminated through lottery, digital billboards, Internet Ad exchanges, Internet Service Providers, Internet search engines, as well as wireless devices such as mobile phones.

How effective has it been?

As of December 23, 2015 there have been 800 children rescued and returned specifically because of AMBER Alert. AMBER Alerts also serve as deterrents to those who would prey upon our children. AMBER Alert cases have shown that some perpetrators release the abducted child after hearing the AMBER Alert.

Do not ignore these Amber Alerts.
Be aware of your surroundings.

Look out for your neighbors.

Read the alert, call if you see something/someone matching the description and make your community safer.

@rusnivek

*****************Update as of 06-18-17 at 19:38*****************

Child was found safe. Keiria Marie Trent girl was found safe with a relative.

Thank you for participating in the Ohio AMBER Alert.

**END**

May we head into June 2017?

Posted on June 1, 2017 by rusnivek

May is out like trout and June has come in with a slew of activities as well as the 2017 NBA Finals!

First week I’ll be in Missouri teaching my favorite class – Social Media Tools & Techniques and a functional social media exercise in Columbus. Yes I know, that means I won’t be attending the 2017 UASI Conference in Buffalo. #Boooo. However, my free time will be spent at Game-3 and Game-4 of the 2017 NBA Championships. #GoCavs!!!!!

Second week I will be teaching the FEMA EMI Incident Management Team Plans Section Chief Course in Cincinnati. With so many members from USAR Ohio Task Force-1 (including Schulmann) attending, it’s going to be a fun class. Are you attending?

Third week I think I got blessed with the approval to take the IMT Incident Commanders course at the home EOC in Columbus. Lemme see if I can login this time (Password “JOSHUA”).

Fourth week will be doing some tactical training including quals. #pewpew

Honestly, I just hope to stay afloat this month.

Additionally, June 2017 will serve as the foundation month for the 2018 training schedule. Who’s ready for more classes?!?!?!?

Get your learn on!

@rusnivek

Breaking news: Yik Yak is…

Posted on May 5, 2017 by rusnivek

Breaking news: Yik Yak is dead.

We now return you to your local regularly scheduled, more readily used, social media platform.

@rusnivek

Me Oh My Oh May 2017!

Posted on May 2, 2017 by rusnivek

Me Oh My Oh May 2017!

First week I’ll be presenting at the 2017 Association of Floodplain Managers annual conference in Kansas City. Region-7 peeps!

Second week will be in the State of Nevada Emergency Operations Center for a set of social media courses including my favorite PER-344 – Social Media Tools & Techniques! Region-9 baby! Sadly, I will not be attending the National SAA conference.

Third week will be spent teaching ICS-300 in the Emergency Operations Center (EOC). Who’s excited for Intermediate Incident Command System (ICS) for Expanding Incidents?!?

Fourth week will be spent in southern Ohio in a PIO course with on camera interviews and crisis response exercise.

Trust me, it’s likely going to be a busy tough May.

@rusnivek

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Posted on April 24, 2017 by rusnivek

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.

Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!

Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.

Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.

And of course the standard shout out to our friend Cheryl.

Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.

Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.

Both courses provide a different take on social media actions esp during disasters / crisis.

Keep on learning peeps. Much more to digest and figure out.

We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.