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Emergency Management, Emergency Services, & Disaster Spox

State of Ohio EMA new Joint Information Center class in #SummitCounty #JIC #JIS #PIO #ESF15

Posted on May 5, 2016 by rusnivek

Rolling out the State of Ohio Emergency Management Agency‘s new G0291: Joint Information Centers (JIC) / Joint Information System (JIS) Planning for Tribal, state, and Local PIOs. Luckily, we were in the Command and Control room at the Summit County Health Department.

Command Control room…aka DOC

As always, its great teaching with Sister Michael Marie. Outstanding experiences and great stories from her international work in challenging areas of the world.

Even OEMA was checking in on our progress!

#truelove for us Emergency Management Instructors.

Sister Michael showcased the importance of all-hazard PIO involvement in emergency response to a natural hazard.

Everyone was able to share experiences and help each other improve – esp thinking outside the box on various scenarios.

By the end of this in-class activity, our participants realized that there are so many parts to a “simple disaster” that it pays to build partnerships early.

It’s all hands working in an emergency – so build your relationships early before a disaster.

Remember: At 0300, you ugly, you smell, you stink – and clearly that’s not the best time to meet new people and to function in an emergency at 110%.

“As Emergency Management, we must continue to nurture solid working relationships and common response/recovery objectives with our all-hazards partners in public safety.” – @rusnivek

Best part? At the end of the class, they all applauded.

slow-clap

Awwww yeah!

When was the last time a class applauded your Emergency Management NIMS ICS compliant class?

Heh.

As always, it’s great to teach with OEMA Instructor and consummate professional Sister Michael Marie.

There is so much going on in this picture. I can’t even.

I’m just glad to be a part of something big.

@rusnivek

April 2016 was solid, but it’s gonna be May

Posted on May 1, 2016 by rusnivek

April 2016 was solid, but it’s gonna be May…..

Instructors Kevin Sur and Justin Timberlake. Heh.

First week, I will be instructing FEMA’s National Emergency Management Executive Academy Program at EMI specifically on Crisis Communications, Public Information Officer, and Social Media. Then heading back to Ohio to teach a basic Public Information Officer’s Course and Joint Information Center/System course (G-290/291) in Summit County. R3 and R5 = Twofer in just the first week!

Second week, I will head back north to Michigan to teach social media at Michigan State University. Then the last half of the week spent in Chicago for meetings with various public safety officials including Chicago Fire.

Third week, we have a State of Ohio Emergency Management Instructors’ Workshop at Ohio EMA in Columbus. Good chance to chat and share successes with our staff – who are all good stewards of Emergency Management. Cbus baby!

Fourth week, I will be instructing in the big DHS/FEMA 2016 National Training and Exercise Symposium at EMI. Whohoo!!! Hoping to catch up to Brian Kamoie and Doc Lumpkins again. Then jetting off to Nebraska to teach Social Media and Crisis Communications in the statewide CPESymposia. R3 and R7 in the hizzouse!

fema_regional_map

Yep, it’s a 3-5-7 kinda month – A big month indeed.

@rusnivek

Instructing the National Emergency Management Executive Academy at FEMA

Posted on April 30, 2016 by rusnivek

Pretty excited to instruct again on Monday at FEMA’s Emergency Management Institute.

My class is the newer National Emergency Management Academies EM Professional Programs (EMPP) – Executive Academy.

I’m truly honored to be chosen to instruct the National Emergency Management Executive Academy that focuses on Strategic Leadership and Critical Thinking. My part? Crisis Communications, Public Information Officer, and Social Media Exercises.

Sunnies on and pin on point!

I hope to see you in class on Monday!

Totes excited.

@rusnivek

Snapping preparedness messaging aka SnapSleet-Safety-PIO-SM-16-001

Posted on March 25, 2016 by rusnivek

Using SnapChat for preparedness isn’t as easy as one would think.
So here is yesterday’s snap in sleet.

Few items that I have to ponder for next time:

1. Portrait vs landscape. Since MOST of our recipients will be viewing this on a mobile platform (vertical), we should shoot the videos in portrait mode. That makes “selfie” solo production a bit more difficult. Hint: You might want to stop making fun of that selfie-stick now and get one.

2. Outside conditions (esp in our line of work) necessitates an external lav mic. I have one and I totally forgot to use it.

3. Framing needs to be assessed because the shot needs to include room for text.

4. Remembering which side is up during landscape video shooting is important. (I purposely did it so I can see if viewers rewatched the video to get the full effect). But SnapChat’s analytics don’t show amounts on segments – it only shows who has initially watched.

5. My shot list should have included various parts of the vehicle. Similar to a news package, varied backgrounds would likely keep audiences more engaged and keep their interest.

6. Filming in sleet isn’t fun.

7. Clean your lens. A lot.

8. Turn off your engine. Ambient noise will affect your sound (esp being so close).

9. I should have used some sort of emoticons to appeal more to a younger demographic/audience.

10. Saving the snap to YouTube (in its entirety) so that it can be used for other preparedness efforts (including separated sections).

I know the 10 items are detailed and nerdy, but as PIO or PAO or Communications Pros, I feel we should regularly share our lessons learned with others so we can all improve our tactics and deliveries.

Have a safe weekend peeps.

@rusnivek

Teaching the brand new DHS/FEMA Basic Public Information Officer Course

Posted on September 12, 2015 by rusnivek

Awwww yeah! This past week, I got a chance to teach part of the brand new DHS/FEMA G0290: Basic Public Information Officer Course!

Formerly known as G-290 course, this is the new FEMA Basic Public Information Officer course taught across the country for all public safety and emergency management professionals.

Thanks again to the Kentucky Emergency Management Agency and KESC for allowing me the opportunity. Also, special thanks to the ever fashionable Mike from NIOA.

Shakas because we are reporting live from Kentucky…

@rusnivek

Are you violating Facebook’s Terms of Service? Safety-PIO-SM-15-004

Posted on July 31, 2015 by rusnivek

15-004: Are you violating Facebook’s Terms of Service?
Agency: Various public safety agencies	Topic(s): Facebook organization page
Date: 07-31-15	Platform: Facebook

Facebook has a wide audience and many public safety agencies have taken to Facebook to promote their efforts. However, many agencies have created the wrong type of account on Facebook.

By creating your agency’s page as a person on Facebook, you are violating Facebook’s terms of service. And if you are going to ask, Facebook administration has the right to immediately delete everything. Yikes.

By registering your agency as an ORGANIZATIONAL PAGE, you can take advantage of Facebook’s analytics. This information is incredibly valuable as you evaluate who, what, at what time, and most importantly the how and why they are searching/visiting your agency’s organizational page.

Facebook readily asks if you know people and displays their basic account information. Facebook’s goal is to increase your networks by showcasing people that are similar to you. If you happen to see one of your neighboring public safety agencies who may have incorrectly registered a Facebook personal account, take the time to inform them on changing their account from a personal page to an organizational page.

Likes? As an organization, can I like other pages? Yes, as an organizational page, you can like other agencies too. Through Facebook likes, you can showcase to your trusted network of similar public safety agencies.

Remember, social media is about how you can amplify your networks and positively engage your constituents. We are constantly strengthening our relationships with similar groups – all in the name of safety.

Look, we all need to be good stewards of our public safety brand. All Emergency Support Functions (ESFs) need to constantly support each other and help agencies who need some social media guidance.

By double checking your agency and your partner agencies.

You can be compliant with Facebook’s Terms of Service agreement.
You can ascertain detailed visitor demographics free from Facebook’s organizational analytical information.

Time is valuable, so post good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-004-PersonalOrOrganizationalOnFacebook

Great save USCG and bonus points for mentioning PFDs & EPIRBs

Posted on December 11, 2014 by rusnivek

Well done to the US Coast Guard’s crews from D14 – great save!

(U.S. Coast Guard courtesy photo)

Bonus points on the safety message of a life jacket/personal flotation device (PFD) and an emergency position indicating radio beacon (EPIRB).

Well done external affairs.

@rusnivek

Technical jargon and giving actionable information Safety-PIO-SM-14-006

Posted on September 26, 2014 by rusnivek

14-006: Technical jargon and giving actionable information
Agency: Chicago Fire Department	Topic(s): Industry codes / Actionable info
Date: Fall 2014	Platform: Twitter

Industry speak or technical jargon is part of what we do every day. But using technical terms on a social media platform will be confusing to those who are NOT in the fire service. That’s what the Chicago Fire Department did yesterday at their big 3-alarm fire when they tweeted technical jargon.

The use of technical jargon is rampant in emergency services but when speaking to the media or the general public, we need to remember that everyone did not grow up with a VOX alarm or SCU tones. In this case, a “311” or 3-11 alarm means that there are 11 engines, 5 Trucks, 2 Tower Ladders, 6 Battalion Chiefs, 1 Rescue Squad, 2 Ambulances, 2 Paramedic Chiefs, Deputy District Chief, Deputy Fire Commissioner, and the 1^st Deputy Fire Commissioner are onscene. There is no way to include all that information in a tweet, but using more simple terms will help your audience understand the scale of your ongoing incident.

Before you post images, make sure your pictures are rotated correctly. I know accuracy is sometimes overlooked in lieu of speed, but it takes less than 5 seconds to orientate/rotate a picture (In this case, it was going to be a long operation). And note, by just rotating a picture does not equate that you are “doctoring up” photos. But a correctly posted photo will help media repost and format your information quicker to the masses.

During an emergency situation, your constituents need the information pushes to be actionable and specific to your audience. Not only inform them of the danger, but tell them what they can do about it.

A more effective tweet could have read:

Chicago Fire: Large 3-alarm fire at Harrison St x Fifth Ave. Traffic delays-avoid the area. (insert two pictures)

By phrasing it this way:

You cite the authority having jurisdiction and established incident command presence.
You generally described the size/category of the ongoing incident and critical information to media.
You identify the exact location of the incident.
You describe the delays in the area and give actionable information to your constituents.
You still have lots of room to push properly orientated pictures with your informational tweet.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

TechnicalJargonAndGivingActionableInformation-Safety-PIO-SM-14-006