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Emergency Management, Emergency Services, & Disaster Spox

Your image on social by monitoring your name Safety-PIO-SM-14-007

Posted on October 10, 2014 by rusnivek

14-007: Your image on social by monitoring your name
Agency: Lakewood Fire	Topic(s): Monitoring your name/branding
Date: Fall 2014	Platform: Twitter

Monitoring your namesake has been debated for years. But with decreased staffing and less time to do more with less, many agencies are bypassing this critical piece of community relations and image/branding. A good example is when a citizen commented on Lakewood Fire’s SUV parking.

Everyone has a camera these days. We use them not only to capture memories and precious moments, but also for documentation and shaming. I believe Todd was going for the public safety shaming factor here. I am unsure on the previous relationship between Todd and Lakewood, but there was never a response on Twitter back to Todd. Truth be told, these days, unanswered public questions are sometimes perceived as a government agency cover-ups/issues. Similar to the “No comment” – a non-response might even be worse.

How do you monitor your agency’s name or any derivatives? Try these free services: Google Alerts, search columns in TweetDeck or Hootsuite, or frequent basic vanity searches on any search engine or social media platforms.

While Todd’s use of hashtags is fairly standard social media malarkey, a swift response with a timely and direct reply to Todd’s tweet would help stop the perception that LFD is breaking the law or even setting a bad example. Remember, social media is about digital interaction.

The response could also be a teaching point so share with your audience some insight into your normal operations with a simple message on Fire Prevention activities – like hydrant testing. And using the hashtag #FirePrevention pulls up thousands of tweets about educating the public specifically in fire safety.

An effective @reply response to Todd’s tweet could have read:

@stwrs1974 During an emergency, it’s tough to find safe parking. FYI-we also check/flush hydrants twice a year too #FirePrevention

By phrasing it this way:

You immediately address the issue directly with the citizen citing the issue.
You provide insight into scene safety during an emergency.
You call attention to your normal operations (in this case-hydrant flushing).
You use the hashtag #FirePrevention to call attention to…well…Fire Prevention.
You show the general public you care about your image and want to get the story right.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

YourImageOnSocialByMonitoringYourName-Safety-PIO-SM-14-007

Fun day at the 2014 PIO Symposium

Posted on October 6, 2014 by rusnivek

Had a great time on Friday at the Ohio PIO Symposium in Columbus.

Special thanks to all the PIOs from various disciplines in attending.

What did I learn? I posted my takeaways on Friday to twitter (@rusnivek). Hope you can pick up a few tips too.

I am confident that the more we work together, we will be able to function as a cohesive team.

@rusnivek

Technical jargon and giving actionable information Safety-PIO-SM-14-006

Posted on September 26, 2014 by rusnivek

14-006: Technical jargon and giving actionable information
Agency: Chicago Fire Department	Topic(s): Industry codes / Actionable info
Date: Fall 2014	Platform: Twitter

Industry speak or technical jargon is part of what we do every day. But using technical terms on a social media platform will be confusing to those who are NOT in the fire service. That’s what the Chicago Fire Department did yesterday at their big 3-alarm fire when they tweeted technical jargon.

The use of technical jargon is rampant in emergency services but when speaking to the media or the general public, we need to remember that everyone did not grow up with a VOX alarm or SCU tones. In this case, a “311” or 3-11 alarm means that there are 11 engines, 5 Trucks, 2 Tower Ladders, 6 Battalion Chiefs, 1 Rescue Squad, 2 Ambulances, 2 Paramedic Chiefs, Deputy District Chief, Deputy Fire Commissioner, and the 1^st Deputy Fire Commissioner are onscene. There is no way to include all that information in a tweet, but using more simple terms will help your audience understand the scale of your ongoing incident.

Before you post images, make sure your pictures are rotated correctly. I know accuracy is sometimes overlooked in lieu of speed, but it takes less than 5 seconds to orientate/rotate a picture (In this case, it was going to be a long operation). And note, by just rotating a picture does not equate that you are “doctoring up” photos. But a correctly posted photo will help media repost and format your information quicker to the masses.

During an emergency situation, your constituents need the information pushes to be actionable and specific to your audience. Not only inform them of the danger, but tell them what they can do about it.

A more effective tweet could have read:

Chicago Fire: Large 3-alarm fire at Harrison St x Fifth Ave. Traffic delays-avoid the area. (insert two pictures)

By phrasing it this way:

You cite the authority having jurisdiction and established incident command presence.
You generally described the size/category of the ongoing incident and critical information to media.
You identify the exact location of the incident.
You describe the delays in the area and give actionable information to your constituents.
You still have lots of room to push properly orientated pictures with your informational tweet.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

TechnicalJargonAndGivingActionableInformation-Safety-PIO-SM-14-006

Your pet needs an emergency preparedness kit too! Check out the one I have – ready to go #Prepared2014 #NatlPrep #Woof

Posted on September 19, 2014 by rusnivek

It’s finally Friday in this third week of 2014 National Preparedness Month

“Be Disaster Aware, Take Action to Prepare”

#FridayFurDay right? Or is that #FridayFunday ?

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Build an Emergency Kit

#19: Your pet needs an emergency preparedness kit too! Check out the one I have – ready to go #Prepared2014 #NatlPrep #Woof

Dry dog food (3 days worth). I have Kacy’s food parceled out into individual easy servings. This way, we don’t over feed her.

Two (2) bottles of water – which is enough for her for 3 days.

Pet identification (3×5 notecard in zip lock bag which makes this waterproof) which includes our contact cell phones and twitter handles, pet name, date of birth, current vaccinations, county dog registration, vet address, vet phone, and of course a short description of what she looks like. Also in the zip lock bag is Kacy’s pet medications (heart worm pills and flea and tick meds).

Small bowl to eat and drink.

Dog identification tags that includes her name tag, county dog identification, rabies vaccination information, our contact information, and home address.

Pet First Aid kit – I got this from a community fair thanks to the local health department. This is a necessity! It will make minor injuries easier to manage.

Extra static 6ft leash…and yes, it’s labeled w/ duct tape with her name on it.

Packable raincoat because in case it rains, we are prepared for adverse weather! Also the “wet dog smell” isn’t the most fragrant aroma.

Favorite pet toys for Kacy which includes two Nylabone chew toys and a bright orange rubber tennis ball from Target.

*******All of the above items fit nicely in a dog carry pack. *******

Incidentally, this pack/harness has a handle on the topin case I need to emergently pick her up and go. I also have a green glow stick (break activation) that attaches via carabiner to the top for easy identification during night travel/evacuation.

The pack has several zippered outside pockets so I can separate the medications/Identification from the food.

These simple and easy basic supplies make up my pet preparedness kit. Keep in mind that everyone’s pet preparedness kits should be different depending on the size and breed of the animal…but it should have the basics like food, water, and medications.

I was reminiscing about my deployment during Hurricane Katrina/Rita in 2005 – our Task Force saw SO many abandoned pets in Louisiana’s Lower 9th Ward.

In case of an emergency or disaster, PLEASE take the time to prepare/evacuate with your pets as they are part of your family.

For more information on how you can put together your pet preparedness kit, check out this free FEMA Ready.Gov link on pet preparedness.

For those wondering, Kacy is a rescue dog. Best. Dog. Ever.

Special thanks to my dog Kacy for helping out in today’s preparedness post. #woof

@rusnivek

The wrong hashtag and checking official accounts – Safety-PIO-SM-14-005

Posted on September 15, 2014 by rusnivek

14-005: The wrong hashtag and checking official accounts
Agency: TEEX	Topic(s): Official accounts and hashtags
Date: Fall 2014	Platform: Twitter

Citing the original source of information is a solid idea on Twitter. But citing the correct source with the correct Twitter handle is even more important. That’s what Texas A&M Engineering Extension Service (TEEX) did when they tweeted information about a gym bag/emergency preparedness kit.

The use of the wrong hashtag will drive your audience away from national trends. Remember, the general idea behind the hashtag is to help bring together trending posts especially this month because September is National Preparedness Month. My. Favorite. Month.

A quick search of “#Prepared2014” shows tens of thousands of tweets.

A search using “#BePrepared2014” yielded 13 tweets.

Those two letters really do make a difference. A big difference.

Also, when citing sources, make sure they are current agency accounts. The @readydotgov account has tweeted twice in 2014 and has 396 followers.

It also states in the description box “please follow us @Readygov”

The verified @Readygov Twitter account has 3,000 tweets with almost 90,000 followers and has been tweeting since August 2008.

No matter how good your communications plans are, your mechanical no-look cut/paste actions must be double checked every time. It takes five seconds to check. Additionally, you stand the possibility of your readers questioning the validity of your information when they see that you posted old/not used stuff.

A more effective tweet could have read:

If you can pack a gym bag, you can pack an emergency bag: ow.ly/i/4Eui3 #Prepared2014 #NatlPrep @ReadyGov @AnaheimCERT

By phrasing it this way:

You cite FEMA’s main current preparedness Twitter account (@ReadyGov).
You use the correct national hashtag to increase visibility in your message (#Prepared2014).
You add additional hashtags to help pair your efforts with national campaign themes in your message.
You cite the right agency accounts on Twitter which will help them gain visibility with your audience.
Your agency shows coordinated efforts with national response agencies when you use @mentions on twitter.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this:

TheWrongHashtagAndCheckingOfficialAccounts-Safety-PIO-SM-14-005a

Pets have specific needs during a disaster…so plan now #NatlPrep #Prepared2014

Posted on September 7, 2014 by rusnivek

It’s a beautiful Sunday as we start the second week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

#SundayFunday right?

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Know How To plan for specific needs before a Disaster.

#7: I have 3 days of food/water including meds & toys in my dog’s ready-go kit. #NatlPrep #Prepared2014

My immediate family includes my dog too…so I want to make sure she is prepared and can carry her own stuff.

Included in her pet preparedness kit includes a 3×5 notecard with

her name
her basic information (breed, name, phone, medications)
owner information (our names, address, phone, emails, twitter handles)
her vet name and contact information
vaccination records
her backup dog tags
and a 24-hour emergency vet clinic with emergency surgery capability

You can create your own pet preparedness list by using the information found here.

Good girl Kacy!

This year, make sure you include all your pets in your preparedness efforts because they have specific needs in a disaster.

@rusnivek

Your emergency USB drive #NatlPrep #Prepared2014

Posted on September 5, 2014 by rusnivek

It’s the first Friday, the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Easy right? My goal is to provide actionable information so that you can better prepare you and your family.

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#5: Use a small USB drive includes all key emergency documents & family communications plan #NatlPrep #Prepared2014

These ubiquitous USB drives (aka thumb drives, jump drives, memory sticks, etc…) are so easy to find. Best part? These things are cheap! You can easily find 16G for $2…which is WAY more storage that you’d ever need to store your documents in an emergency.

What to keep stored on this jump drive? Scanned or digital copies of your:

Family Communication Plan (that also includes an out-of-state contact)
Driver’s License/State Identification card
Passport
Social security card
Birth Certificates
Home Insurance card
Auto Insurance card
Credit card(s)
Copies of a recent bank statements
High resolution pictures of your family and individual pictures.

As you pack your one ounce USB drive, don’t forget to put it in an airtight freezer ziplock type bag. Your electronic equipment does not like getting wet.

The cost of these USB drives are so low, that it behooves you to use easy technology now to better leverage your position in a disaster. Because you won’t have time to copy/transfer these documents during a rapid evacuation, now is the time to be prepared.

Keeping good documentation for your family is one of the most important parts of reconnecting with family during and after a disaster.

@rusnivek

Multi-purpose binder clips help a lot #NatlPrep #Prepared2014

Posted on September 4, 2014 by rusnivek

Rounding the corner through the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Of course you need to be prepared right?!?!? My goal is to provide actionable information so that you can better prepare you and your family.

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#4: Multi-purpose binder clips help keep wires organized for easy visual access to connection points #NatlPrep #Prepared2014

These office binder clips allow me to keep things organized, clean, stowed neatly, and tied down as I travel around. Additionally, I am able to pair the ends of the cables together so I can immediately see the end attachment points.

(And who doesn’t love binder clips right?)

I have assessed my entire family’s cell phones and mobile devices and found that this lightning cable is needed by everyone. We are an iPhone 5 & 5s family.

Not pictured above, are my micro USB cables which charge other mobile devices. Everyone should plan on supporting power needs for the family’s mobile devices (tablets) and accessories (keyboards).

Assessing the entire family’s cell phone power needs before a disaster can ensure that your family will remain connected through and after a disaster.

Family first peeps!

@rusnivek

A lonely shortened Facebook link on Twitter – Safety-PIO-SM-14-004

Posted on August 29, 2014 by rusnivek

14-004: A lonely shortened Facebook link on Twitter
Agency: South Central Sierra Interagency IMT	Topic(s): Shared information/update
Date: Summer 2014	Platform: Twitter

Speed is primarily the reason why everyone loves social media…especially Twitter. Many agencies use social media to provide updates and information when assigned to certain incidents. That’s what the South Central Sierra Interagency Incident Management Team did during the French Fire in California when they pushed this lonely shortened Facebook link out on Twitter.

I get that 140 character max on Twitter is short…and you have lots to say…and you don’t have time…and blah blah blah. Everyone else doesn’t have time too. But pushing a non-descript link, does raise a concern that perhaps your account has been compromised by spam bots. Your agency has worked diligently to establish solid working relationships. During an emergency is the WORST time for your audience to question and/or ignore your official accounts with trusted reliable information.

If your social media plan calls for directing all efforts to Facebook as the primary source of information, a Public Information Officer (PIO) should still take the time to provide a little information (like a short description) on other platforms driving the traffic to that primary source. Providing just a link is not enough.

In the PIO business, we are forced to be precise, however just providing a link pertaining to a dangerous situation or disasters will not be enough to satiate the Twittersphere’s social interest.

Audiences change on various social media platforms, however, many agencies *think* they are all the same.

Knowing your audience is the hallmark of success. If you pair your Facebook and Twitter accounts to save time and to pass the exact same message – you should consider separating them now. Remember, you write/post/share information differently on various social media platforms .

A more effective tweet could have read:

Still assigned to the French Fire here in California-Check out pictures frm @BLMNational Interagency Fire fb.me/1BV35Tytx #CAWildfire

By phrasing it this way:

You have more visibility by informing your followers that your team is still assigned to the incident.
The link looks less spammy and readers know what the specific content is in the link.
Your #hashtag will give more information about the current overall disaster/emergency.
Your readers are likely to click on this hyperlink because it will take them to a picture. People love pictures.
Your agency shows coordinated efforts with national response agencies when you use @mentions on twitter.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this: ALonelyShortenedFacebookLinkOnTwitter-Safety-PIO-SM-14-004a

Presenting some social media magic here in Ashtabula

Posted on August 28, 2014 by rusnivek

Did someone say “social media magic”? Heck yeah…and it’s right here in Ashtabula: the use of social media during disasters!

Making sure we cover the entire state, we hit Columbus yesterday and today, we are setup in the farthest NE corner of Ohio, Ashtabula County.

We are fortunate to have State of Ohio Emergency Management Agency (OEMA) PIO Tamara McBride (from Columbus) peek into the class and say hi to everyone.

Leveraging our current technologies during non-emergency times will help concrete our actions and increase our communications during disasters.

Looking forward to seeing some great progress and interaction in social media.

Additionally, it’s so nice to see old friends and colleagues from my past. Truly outstanding.

No matter wearing my flight helmet, my hospital shirt, my fire helmet, whatever….I’m just glad to see great friends again.

@rusnivek